Influencer Agency Birmingham
Influencers can help your brand to reach new audiences on a variety of platforms, but monitoring the ROI is key… that’s where we come in.
What Is Influencer Marketing?
Social media consumption is higher than ever and with ad rates rising it can be difficult to get your brand in front of your core demographics… that’s where influencers come in.
We work with you to find the perfect influencers for your brand and its messaging; creating a campaign that’ll hit your target audience in a much softer way than straight out advertising.
The assets from this campaign can then be re-used in multiple formats, including email marketing and advertising – allowing you to build in additional trust factors to potential customers.
How Can You Prove ROI?
Our influencer approach is all about ROI; whilst influencers with large reaches may seem appealing, it doesn’t mean they’ll equate to revenue. Finding those who fit your audience personas and have an engaged audience (and not the same people commenting every time!) is key.
ROI can be measured in a number of ways, from sales spikes at time of posting, to the use of discount codes, campaign specific landing pages and more. Everything is tagged and tracked for complete visibility on the campaign performance.
Why trust us?
We don’t just work with the agents of influencers, we actually have direct lines to them. Our team have joint interests with influencers outside of Sweet Digital, so it’s a world we’re actually a part of.
The whole process is completely transparent; you have access to documents through Google Drive and the team are available via email, phone and even Whatsapp. We also ask the influencers to use specific UTM tags with their campaigns to allow transparency of traffic/revenue in Google Analytics.
THREE WAYS WE CAN HELP
Want to know more? Lets have a chat about how we can help you
Your Questions, Answered
Influencer Marketing is much more than a one shot social media post; the assets you gain from the campaign can be used over and over again…. Whether in social media posts, social advertising, email marketing, on the website and more.
For some consumers seeing influencers with your products is a trust factor, therefore re-using the assets can help with general conversion.
Whatever you’d like (within reason)…. Influencer marketing can simply be influencers with or wearing your products, turning up at your venue or promoting your service. It can also be a much larger campaign, where the influencer is a brand ambassador, or used with TV advertising and video creation. It all depends on your objectives and KPIs.
We benchmark follower numbers, traffic, revenue and engagement levels (plus more) prior to the influencer campaign going live and following the campaign to see the difference. We also request the use of UTM tags, so that each influencer’s ROI value can easily be tracked in Google Analytics.