CARE CHECK
We applied our digital marketing knowledge to DBS specialists Care Check, supporting them with their SEO and PPC.
The Brief
One of the country’s leading DBS check specialists, Care Check required support in improving their Google Ads cost per acquisition and in increasing their overall organic rankings and traffic.
Growth had stagnated and they felt everything needed a refresh including their website…. so that’s where we started with a brand new web design.
Execution
Starting with a complete new web build, we created a website built to rank with SEO and conversion at the forefront of its structure and content.
From here, work focused on achieving Featured Snippets through content, as well as getting the core terms to rank on the top half of page one and filling the gaps in rankings.
Conversion Rate Optimisation techniques were executed to drive more leads and make the application process slicker; whilst Google Ads improvements allowed us to have top positioning, thanks to high Quality Scores.
The Results
Care Check’s top 3 position rankings have grown by 50%, with strong consistent increases across the months.
Their Google Ads account has become much more cost effective, driving a higher amount of leads at a lower costs.
Our combined strategies have led to a significant increase in leads, resulting in Care Check needing to employ more people!
- 50% increase in top 3 rankings
- Lead numbers more than doubled
- Reduced Google Ads spend, resulting in lower CPA
- Core Terms Ranking On Page One
“Sweet Digital SEO are quite simply fantastic! From the outset of working with them they have been responsive, hard working and cost effective. They have done a fantastic job at bringing our site up to date and their SEO work have increased enquiries and new business a huge amount. We’re landing in places on Google we could only dream about.
All of this is wonderful but what ices the cake is they really took the time to understand our business and what we needed and wanted to achieve. This is vitally important when anyone is providing SEO services.
Moving over to Sweet Digital was one of the best business decisions we have made in a long time! Keep up the good work!”
24/7 Fitness
Flexing our muscles for a national gym chain to help improve their SEO, PPC and general marketing efforts.