PPC
PPC Agency Birmingham
PPC (or Paid Search) is often viewed as a quick win and the easiest way to get to the first page of Google. Whilst there is some truth here, if not carefully managed your Adwords account could end up running a negative ROI, making it a pointless exercise.
In a world of ever increasing cost per clicks (CPCs) and reducing click through rates (CTRs), it can take a lot to manage an ROI effective campaign and to make your ads stand out from the pack. That’s where our Birmingham PPC team comes in.
THE FIGURES
26%
click through rate improvement
72%
average traffic increase
14:1
revenue ROI
58%
cost per click reduction
Our Birmingham PPC agency will work with you to really get the most out of your Google Ads and Bing Ads budget: from bid adjustments that really maximise your bids, to landing page suggestions that improve quality score and ad creative experiments that understand what your audience is truly resonating with.
How does our PPC management work?
First of all we only invoice for our management fee, you pay your spend with Google or/and Bing directly to them. This keeps it extremely transparent about what you’re spending on PPC and we work to a monthly spend budget you set.
After the initial account creation (or restructure) our Birmingham PPC specialists focus on getting you the highest amount of conversions and revenue from your budget.
From testing differing ad extensions, ad creatives and advertising types, to ensuring bids are strong in converting locations, demographics and more. It’s very much about analysing historic data and implementing changes based upon results.
- Account Audit & Restructure
- Ad Creatives
- Extensions & Bid Adjustments
- Match Types & Negative Keywords
- Locations, Audiences & Demographics
- Display Retargeting & Different Ad Formats
- Analyse, Report, Update, Repeat
What About Google Shopping & Display Advertising?
We love Google Shopping. We’ve found that PLA (Product Listing Ads) Retargeting campaigns are some of the strongest performing for e-commerce clients, with Smart Shopping campaigns being the best.
Our motto with Google Shopping is: the more granular the better. In using Custom Labels within your Google (or Bing) Shopping Feed we’re able to refine your Shopping campaigns even more, ensuring that the most relevant results show for a user query and increasing conversion.
Display advertising can be very profitable when it’s made to be granular too. It’s a fantastic method of retargeting and when used for prospecting can be extremely effective when you select the placements you wish your ads to show in. Leaving a Display campaign extremely broad can lead to high impressions numbers and very low click through rates.
Why trust us?
We’re dog people, which according to a Buzzfeed quiz means we’re trustworthy. All joking apart, we practice what we preach, we’re Google and Bing Partners.
Sweet Digital have spoken at a number of high profile digital marketing events including BrightonSEO, SearchLove, SMX London, SearchLeeds and the Internet Retailing Expo with even more planned.
Communication is key to our relationships, we want to be an extension of your digital team and for you to feel like we always have your back (because we do!).
Your PPC account manager is available at the end of phone, via WhatsApp or email whenever you need them. We use Google Drive, so all documents we create will be in a shared folder for you to access whenever you need. Plus you own your Adwords and Bing accounts, so you can always log in and view what we’re up to!
Our PPC Agency in Birmingham has worked with a number of UK and International companies including the below:
THREE WAYS WE CAN HELP
We come to you
Facetime is really important to us, we want to meet the team so that we’re more than just a name on an email.
We take the time to really figure out what you need
We want the results we generate to have real value to your business, so we learn everything about you, what your pain points are and where the opportunities lie.
We’re straight to the point
Rolling our sleeves up and getting stuck in is how we work best. Every part of our strategy drives results.
Want to know more? Lets have a chat about how we can help you
0121 232 4649
FAQs
Whilst Google has the larger market share, it’s often more expensive to advertise on Google than it is on Bing, therefore if budget allows we advise to advertise across both platforms. We can actually import your Google Ads account into Bing Ads, meaning that the setup of Bing ads is pretty quick.
We use scripts and rules in both Google Ads and Bing Ads where relevant; from scripts that fluctuate bids based on the weather, to disabling ads for out of stock items, the scripts we used are designed to be effective with your budget.
We can assist with the design of assets for the display network; or work with your in-house designers to give them best practice guidance, along with size specifications.
We report on Google Ads and Bing Ads performance at the start of each month, using Google Data Studio. Our reports detail campaign, ad group and keyword level performance metrics, giving you a full overview of account performance and the key next steps.
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