PPC
Your Google Ads-Certified PPC Agency Birmingham
Do you need to raise awareness of your brand online? Get ahead of your competitors in the SERPs? Or simply drive quality leads to your site, with immediate results? Then pay per click is for you.
As your Google Ads-certified paid search partner we can:
- Increase your reach
- Get new, qualified leads to your site
- Decrease your CPA (cost per acquisition)
PPC (or Paid Search) is often viewed as a quick win and the easiest way to get to the top of Google, but in the wrong hands, you could spend more on ads than you get in return.
An effective pay-per-click manager needs a strong command of Google Adwords, a firm grasp of budget planning and strategy, and a deep understanding of what actually makes people click. That’s where our Birmingham PPC team comes in.
All of this is wonderful but what ices the cake is they really took the time to understand our business and what we needed and wanted to achieve. This is vitally important when anyone is providing SEO services.
Moving over to Sweet Digital was one of the best business decisions we have made in a long time! Keep up the good work!
They don't just do the tick box exercise tasks...they think outside of the box!
If you're looking for an agency that nails SEO, PR and can think outside of the box. speak to Sweet Digital - you wont be disappointed!
Thank you Laura
THE FIGURES
26%
click through rate improvement
72%
average traffic increase
14:1
revenue ROI
58%
cost per click reduction
Our Birmingham PPC advertising agency will work with you to get the most out of your Google Ads and Bing Ads budget. We’ll adjust your bids to optimise your ad spend, provide landing page suggestions to improve your quality score, and execute ongoing tests to craft ads that resonate with your audience and drive traffic from qualified potential customers.
How does our PPC management work?
Our PPC management services are data-led, effective, and transparent.
First of all, we only invoice for our management fee. Your click spend (the fee for your PPC ads) will be paid directly to Google and/or Bing (though we’ll only spend the budget you set). This gives you complete visibility of your PPC spend, at all times.
After the initial account creation (or restructure), our Birmingham PPC specialists focus on getting you the best quality leads for the lowest cost-per-acquisition.
We’ll test differing ad extensions, ad creatives and advertising types, and we’ll adjust your bids according to location, demographics, and more. It’s very much about analysing historical data and implementing results-based changes.
- Account Audit & Restructure
- Ad Creatives
- Extensions & Bid Adjustments
- Match Types & Negative Keywords
- Locations, Audiences & Demographics
- Display Retargeting & Different Ad Formats
- Paid Social Media Platforms
- Analyse, Report, Update, Repeat
What About Google Shopping & Display Advertising?
We love Google Shopping campaigns. We’ve found that PLA (Product Listing Ads) Retargeting campaigns are some of the strongest performing for e-commerce clients, with Smart Shopping campaigns coming out tops.
Our motto with Google Shopping is: the more granular the better. In using Custom Labels within your Google (or Bing) Shopping Feed we’re able to refine your Shopping campaigns even more, ensuring that the most relevant results show for a user query and increasing conversion.
Display advertising can be very profitable when it’s made to be granular too. It’s a fantastic method of retargeting and, when used for prospecting, can be extremely effective when you select the placements you wish your ads to show in. Leaving a Display campaign extremely broad can lead to high impression numbers and very low click-through rates, which is a waste of paid media.
Why trust us with your PPC strategy?
We’re dog people, which according to a Buzzfeed quiz, means we’re trustworthy. All joking apart, we practice what we preach, and our digital marketing agency is a Google and Bing Partner.
The Sweet Digital team has spoken at a number of high-profile digital marketing events, including BrightonSEO, SearchLove, SMX London, SearchLeeds and the Internet Retailing Expo, with even more planned.
Communication is key to our relationships; we want to be an extension of your digital team and for you to feel like we always have your back (because we do!).
Your PPC marketing manager is available at the end of the phone, via WhatsApp or email whenever you need them. We use Google Drive, so all documents we create will be in a shared folder for you to access whenever you need. Plus, you own your Adwords and Bing accounts, so you can always log in and view what we’re up to!
As one of the top PPC Agencies in Birmingham, we’ve worked with a number of UK and International companies across e-commerce, SaaS, lead gen, and more. Here’s just a few of the clients our certified PPC managers have worked with:
THREE WAYS WE CAN HELP
We come to you
Facetime is really important to us, we want to meet the team so that we’re more than just a name on an email.
We take the time to really figure out what you need
We want the results we generate to have real value to your business, so we learn everything about you, what your pain points are and where the opportunities lie.
We’re straight to the point
Rolling our sleeves up and getting stuck in is how we work best. Every part of our strategy drives results.
Want to know more? Lets have a chat about how we can help you
0121 232 4649
Case Studies
Your PPC Advertising Questions, Answered
Whilst Google has the larger market share, it’s often more expensive to advertise on Google than it is on Bing. Therefore, if the budget allows, we advise advertising across both search engines. We can actually import your Google Ads account into Bing Ads, meaning that the setup of Bing ads is pretty quick.
We use scripts and rules in both Google Ads and Bing Ads where relevant; from scripts that fluctuate bids based on the weather to disabling ads for out-of-stock items, the scripts we use on PPC campaigns are designed to be effective with your budget.
We can assist with the design of assets for the display network; or work with your in-house designers to give them best practice guidance, along with size specifications.
We report on Google Ads and Bing Ads performance at the start of each month, using Google Data Studio. Our reports detail campaign, ad group and keyword-level performance metrics, giving you a full overview of account performance and the key next steps.
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