PPC Agency Birmingham

PPC (or Paid Search) is often viewed as a quick win and the easiest way to get to the first page of Google. Whilst there is some truth here, if not carefully managed your Adwords account could end up running a negative ROI, making it a pointless exercise.

In a world of ever increasing cost per clicks (CPCs) and reducing click through rates (CTRs), it can take a lot to manage an ROI effective campaign and to make your ads stand out from the pack. That’s where our Birmingham PPC team comes in.

Google partner
Sweet Digital SEO Agency
Based on 10 reviews
powered by Google
Care Check Ltd
Care Check Ltd
12:12 07 Apr 21
Sweet Digital SEO are quite simply fantastic! From the outset of working with them they have been responsive, hard... working and cost effective. They have done a fantastic job at bringing our site up to date and their SEO work have increased enquiries and new business a huge amount. We're landing in places on Google we could only dream about.All of this is wonderful but what ices the cake is they really took the time to understand our business and what we needed and wanted to achieve. This is vitally important when anyone is providing SEO services.Moving over to Sweet Digital was one of the best business decisions we have made in a long time! Keep up the good work!read more
Yale Antoine
Yale Antoine
22:05 26 Mar 20
We got Jellybean in for 3 months on a fixed time campaign and they got us loads of good links. Really happy with what... they did for us and hope to use them again in the future.read more
Richard Holt
Richard Holt
23:34 17 Mar 20
Since working with Jelly Bean our sales have almost doubled even though we're spending less on Google PPC. Very... impressed.read more
Lee Amiss
Lee Amiss
11:52 11 Mar 20
We've been working with Jellybean for 9 months so far. Great company getting us great results
chris wilson
chris wilson
07:56 19 Nov 19
Laura and Jellybean are simply the best Agency around. Detailed, committed, god value, professional, personal and... dynamic.read more
Alan Dawson
Alan Dawson
21:26 03 Sep 19
Highly recommend this digital agency for their creative approach to SEO
Jamie Green
Jamie Green
15:35 10 Jul 19
Great to work with, thanks Laura!
Next Reviews


Want to start seeing results of your own? Contact us today

Our Birmingham PPC agency will work with you to really get the most out of your Google Ads and Bing Ads budget: from bid adjustments that really maximise your bids, to landing page suggestions that improve quality score and ad creative experiments that understand what your audience is truly resonating with.

How does our PPC management work?

First of all we only invoice for our management fee, you pay your spend with Google or/and Bing directly to them. This keeps it extremely transparent about what you’re spending on PPC and we work to a monthly spend budget you set.

After the initial account creation (or restructure) our Birmingham PPC specialists focus on getting you the highest amount of conversions and revenue from your budget.

From testing differing ad extensions, ad creatives and advertising types, to ensuring bids are strong in converting locations, demographics and more. It’s very much about analysing historic data and implementing changes based upon results.

  • Account Audit & Restructure
  • Ad Creatives
  • Extensions & Bid Adjustments
  • Match Types & Negative Keywords
  • Locations, Audiences & Demographics
  • Display Retargeting & Different Ad Formats
  • Analyse, Report, Update, Repeat

Why trust us?

We’re dog people, which according to a Buzzfeed quiz means we’re trustworthy. All joking apart, we practice what we preach, we’re Google and Bing Partners.

Sweet Digital have spoken at a number of high profile digital marketing events including BrightonSEO, SearchLove, SMX London, SearchLeeds and the Internet Retailing Expo with even more planned.

Communication is key to our relationships, we want to be an extension of your digital team and for you to feel like we always have your back (because we do!).

Your PPC account manager is available at the end of phone, via WhatsApp or email whenever you need them. We use Google Drive, so all documents we create will be in a shared folder for you to access whenever you need. Plus you own your Adwords and Bing accounts, so you can always log in and view what we’re up to!

Our PPC Agency in Birmingham has worked with a number of UK and International companies including the below:


Want to know more? Lets have a chat about how we can help you


Whilst Google has the larger market share, it’s often more expensive to advertise on Google than it is on Bing, therefore if budget allows we advise to advertise across both platforms.  We can actually import your Google Ads account into Bing Ads, meaning that the setup of Bing ads is pretty quick.

We use scripts and rules in both Google Ads and Bing Ads where relevant; from scripts that fluctuate bids based on the weather, to disabling ads for out of stock items, the scripts we used are designed to be effective with your budget.

We can assist with the design of assets for the display network; or work with your in-house designers to give them best practice guidance, along with size specifications.

We report on Google Ads and Bing Ads performance at the start of each month, using Google Data Studio. Our reports detail campaign, ad group and keyword level performance metrics, giving you a full overview of account performance and the key next steps.