PPC

Your Google Ads-Certified PPC Agency Birmingham

Do you need to raise awareness of your brand online? Get ahead of your competitors in the SERPs? Or simply drive quality leads to your site, with immediate results? Then pay per click is for you.

As your Google Ads-certified paid search partner we can:

  • Increase your reach
  • Get new, qualified leads to your site
  • Decrease your CPA (cost per acquisition)

PPC (or Paid Search) is often viewed as a quick win and the easiest way to get to the top of Google, but in the wrong hands, you could spend more on ads than you get in return. 

An effective pay-per-click manager needs a strong command of Google Adwords, a firm grasp of budget planning and strategy, and a deep understanding of what actually makes people click.  That’s where our Birmingham PPC team comes in.

Google partner
wendy curlett
wendy curlett
18:29 19 Jan 24
Since Chris has taken over managing our account he (and the team that have worked with him) they have really assisted... us in generating greater resultsread more
Lisa Navy
Lisa Navy
05:41 14 May 23
Ben Patterson
Ben Patterson
15:51 12 Dec 22
Robert Wisely
Robert Wisely
22:12 15 Apr 21
I've been really impressed with the work Sweet Digital have done for us. They have surpassed our expectations in terms... of rankings on Google and have always gone the extra mile with every job they have done. I would definitely recommend.read more
Care Check Ltd
Care Check Ltd
12:12 07 Apr 21
Sweet Digital SEO are quite simply fantastic! From the outset of working with them they have been responsive, hard... working and cost effective. They have done a fantastic job at bringing our site up to date and their SEO work have increased enquiries and new business a huge amount. We're landing in places on Google we could only dream about.All of this is wonderful but what ices the cake is they really took the time to understand our business and what we needed and wanted to achieve. This is vitally important when anyone is providing SEO services.Moving over to Sweet Digital was one of the best business decisions we have made in a long time! Keep up the good work!read more
Billy Humphreys
Billy Humphreys
10:07 21 Jan 21
Sweet Digital are an agency that 'gets' it. They understand your challenges and provide incredible marketing support... which saw incredible results for the business I was working for. Laura and her team do an outstanding job at understanding your business and really immersive themselves (they feel like apart of the team, which is so refreshing).They don't just do the tick box exercise tasks...they think outside of the box!If you're looking for an agency that nails SEO, PR and can think outside of the box. speak to Sweet Digital - you wont be disappointed!read more
A Google User
A Google User
10:07 21 Jan 21
Sweet Digital are an agency that 'gets' it. They understand your challenges and provide incredible marketing support... which saw incredible results for the business I was working for. Laura and her team do an outstanding job at understanding your business and really immersive themselves (they feel like apart of the team, which is so refreshing).They don't just do the tick box exercise tasks...they think outside of the box!If you're looking for an agency that nails SEO, PR and can think outside of the box. speak to Sweet Digital - you wont be disappointed!read more
Peter Miller
Peter Miller
22:10 26 Mar 20
Laura got us a $10,000 per month google charity grant that we didn't even know was available to us. She's helped us to... save more dogs and without her help Frankie & Andy's place wouldn't be where it is today.Thank you Lauraread more
Yale Antoine
Yale Antoine
22:05 26 Mar 20
We got Jellybean in for 3 months on a fixed time campaign and they got us loads of good links. Really happy with what... they did for us and hope to use them again in the future.read more
Richard Holt
Richard Holt
23:34 17 Mar 20
Since working with Jelly Bean our sales have almost doubled even though we're spending less on Google PPC. Very... impressed.read more
Lee Amiss
Lee Amiss
11:52 11 Mar 20
We've been working with Jellybean for 9 months so far. Great company getting us great results
chris wilson
chris wilson
07:56 19 Nov 19
Laura and Jellybean are simply the best Agency around. Detailed, committed, god value, professional, personal and... dynamic.read more
Alan Dawson
Alan Dawson
21:26 03 Sep 19
Highly recommend this digital agency for their creative approach to SEO
Jamie Green
Jamie Green
15:35 10 Jul 19
Great to work with, thanks Laura!
More reviews
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THE FIGURES

Want to start seeing results of your own? Contact us today

Our Birmingham PPC advertising agency will work with you to get the most out of your Google Ads and Bing Ads budget. We’ll adjust your bids to optimise your ad spend, provide landing page suggestions to improve your quality score, and execute ongoing tests to craft ads that resonate with your audience and drive traffic from qualified potential customers.


How does our PPC management work?

Our PPC management services are data-led, effective, and transparent.

First of all, we only invoice for our management fee. Your click spend (the fee for your PPC ads) will be paid directly to Google and/or Bing (though we’ll only spend the budget you set). This gives you complete visibility of your PPC spend, at all times.

After the initial account creation (or restructure), our Birmingham PPC specialists focus on getting you the best quality leads for the lowest cost-per-acquisition.

We’ll test differing ad extensions, ad creatives and advertising types, and we’ll adjust your bids according to location, demographics, and more. It’s very much about analysing historical data and implementing results-based changes.

  • Account Audit & Restructure
  • Ad Creatives
  • Extensions & Bid Adjustments
  • Match Types & Negative Keywords
  • Locations, Audiences & Demographics
  • Display Retargeting & Different Ad Formats
  • Paid Social Media Platforms
  • Analyse, Report, Update, Repeat

Why trust us with your PPC strategy?

We’re dog people, which according to a Buzzfeed quiz, means we’re trustworthy. All joking apart, we practice what we preach, and our digital marketing agency is a Google and Bing Partner.

The Sweet Digital team has spoken at a number of high-profile digital marketing events, including BrightonSEO, SearchLove, SMX London, SearchLeeds and the Internet Retailing Expo, with even more planned.

Communication is key to our relationships; we want to be an extension of your digital team and for you to feel like we always have your back (because we do!).

Your PPC marketing manager is available at the end of the phone, via WhatsApp or email whenever you need them. We use Google Drive, so all documents we create will be in a shared folder for you to access whenever you need. Plus, you own your Adwords and Bing accounts, so you can always log in and view what we’re up to!

As one of the top PPC Agencies in Birmingham, we’ve worked with a number of UK and International companies across e-commerce, SaaS, lead gen, and more. Here’s just a few of the clients our certified PPC managers have worked with:

THREE WAYS WE CAN HELP


Want to know more? Lets have a chat about how we can help you

Your PPC Advertising Questions, Answered

Whilst Google has the larger market share, it’s often more expensive to advertise on Google than it is on Bing. Therefore, if the budget allows, we advise advertising across both search engines. We can actually import your Google Ads account into Bing Ads, meaning that the setup of Bing ads is pretty quick.

We use scripts and rules in both Google Ads and Bing Ads where relevant; from scripts that fluctuate bids based on the weather to disabling ads for out-of-stock items, the scripts we use on PPC campaigns are designed to be effective with your budget.

We can assist with the design of assets for the display network; or work with your in-house designers to give them best practice guidance, along with size specifications.

We report on Google Ads and Bing Ads performance at the start of each month, using Google Data Studio. Our reports detail campaign, ad group and keyword-level performance metrics, giving you a full overview of account performance and the key next steps.