Innoteck

Air fryer and homeware retailer Innoteck wanted to smoke their competition and increase brand awareness.

The Brief

A fan favourite on TV shopping channels, Innoteck wanted to expand their reach and drive customers directly to their website, in addition to 3rd party retailers.

Our task was simple: create an easy to use e-commerce website, build rankings particularly around Air Fryer terms and generate coverage for Innoteck.

innoteck on evening standard
innoteck air fryer pr article

Execution

Starting with the website, we created an SEO friendly structure with a simple UX to allow for easy conversion.

The website was strongly optimised and utilised content throughout to broaden out the potential range of rankings and capture those all important featured snippets.

Finally, we utilised an aggressive Digital PR strategy in order to gain a number of product reviews and coverage for the air fryer, particularly in relation to its low cost usage.

The Results

Innoteck have seen their rankings increase significantly over the last 12 months, with 80% more now on page one of Google, resulting in higher organic revenue and even revenue driven from product reviews and PR coverage.

The brand awareness has improved too, with search volume for the brand name increasing 10x and the amount of Direct traffic tripling.

  • 5 fold increase in number of terms ranking
  • Coverage in publications including T3, The Independent, Manchester Evening News, Standard, The Sun and The Daily Mail
  • 6 fold increase in organic traffic and double overall traffic
  • Page 1 rankings for a wide range of Air Fryer and Kitchen appliance related terms

“Thanks to Sweet Digital, we’ve seen brand awareness increase dramatically in the last 12 months, allowing us to work with more 3rd party retailers, as well as improving the sales on our own website.”

Want to start seeing results of your own?
Contact us today

0121 232 4649