Content Marketing Agency Birmingham
Content marketing is the art of grabbing attention, building trust, showcasing authority, providing education, enticing users to buy and more.
What is content marketing?
From blog strategies to targeted posts for social sharing, content is an essential tool at every stage of the buying cycle. Our content marketing team assists with SEO, PR and Social strategies to ensure every comma, apostrophe and full stop serve to educate website visitors and entice people to buy what you’re selling.
- Metadata optimisations
- Landing page content
- Outreach and PR ideation
- Outreach and PR ideation
- Assistance with paid and organic social media posts
What’s Covered In A Content Audit
When we take on a new account, we review the content to see what is working well, what could use a little tweak and where there are gaps in your offering that need to be filled. We aim to make every sentence work as hard as possible to achieve our shared goals.
Once we understand how the content on your site is currently performing, we can ideate improvements. That could be the addition of hub pages, FAQ sections, improved internal linking or long-tail search term targeting to draw in potential customers at every stage of the funnel.
Why trust us?
We love to wield the power that content holds. From unlocking a website’s potential to imparting our wisdom at high profile digital marketing conferences; our passion is clear to see.
We refuse to do things ‘just because’. If a task doesn’t involve experimenting to discover what works, improving customer experience, increasing brand visibility and generating more sales, we won’t do it.
We believe that a positive and trusting relationship is essential to performance. Not only will we always be at the end of the phone if you need us, but we will also provide access to all of our work so that you can be as involved as you like.
Our content marketing team have worked on both national and international campaigns, including:
THREE WAYS WE CAN HELP
Want to know more? Lets have a chat about how we can help you
Your Questions, Answered
The benefits of content marketing, when done well, are multifaceted. It allows you to connect with your users, educate, advise and build relationships with them. We understand that the main reason to invest in digital marketing services is to convert site visitors into paying customers. Content marketing helps you get there.
Content marketing assists SEO by:
- Utilising search term research to improve rankings
- Improving metadata to increase clickthrough rate
- Answering questions to generate featured snippets and drive conversions
Think of content marketing as translating your business offering into a language your customers and potential customers can understand. In contrast, SEO translates your website into a language that Google, and other search engines, understand.
Meeting potential customers offsite involves a different approach to how we would write for your website. Some of the methods we can experiment with include:
- Assisting paid and organic social media with posts and articles
- Creating content that will appeal to journalists and major publications
- Providing expert-level content on relevant websites
We benchmark your current site so that we can monitor the impact of our strategies. From ranking fluctuations to on-page engagement and referrals from social or other websites, there are multiple ways we can report success based on your KPIs.