CONTENT MARKETING
Content Marketing Agency Birmingham
Content marketing is the art of grabbing attention, building trust, showcasing authority, providing education, enticing users to buy and more.
THE FIGURES
60%
new users
70%
more clicks
150%
improved clickthrough rate
30%
increased last interaction social conversions
What is content marketing?
From blog strategies to targeted posts for social sharing, content is an essential tool at every stage of the buying cycle. Our content marketing team assists with SEO, PR and Social strategies to ensure every comma, apostrophe and full stop serve to educate website visitors and entice people to buy what you’re selling.
Our creative team of SEO-trained writers love high-quality content creation and are always ready to generate leads through valuable content. We create digital strategies that suit your needs, tell brand stories to your target audience, and boost your search engine rankings. Here’s what we target to achieve this:
- Metadata optimisations
- Landing page content
- Authoritative, creative content for blogs
- Outreach and PR ideation
- Assistance with paid and organic social media posts
…and more.
What’s Covered In A Content Audit
When our content services take on a new account, we review the content to see what is working well, what could use a little tweak and where there are gaps in your offering that need to be filled. Our digital strategy aims to make every sentence work as hard as possible to achieve our shared goals.
Once we understand how the content on your site is currently performing, our content strategy team will ideate imrpovements. That could be the addition of hub pages, FAQ sections, keyword additions, greater target audience understanding, improved internal linking or long-tail search term targeting to draw in potential customers at every stage of the funnel.
Why trust us?
We love to wield the power that content holds. From unlocking a website’s potential to imparting our wisdom at high-profile digital marketing conferences; our passion is clear to see.
We refuse to do things ‘just because’. If a task doesn’t involve experimenting to discover what works, improving customer experience, increasing brand visibility and generating more sales, we won’t do it.
As one of the best content marketing agencies, we at Sweet Digital believe that a positive and trusting relationship is essential to performance. Not only will we always be at the end of the phone if you need us, but we will also provide access to all of our work so that you can be as involved as you like.
Our content marketing team have worked on both national and international campaigns, including:
THREE WAYS WE CAN HELP
We come to you
Facetime is really important to us, we want to meet the team so that we’re more than just a name on an email.
We take the time to really figure out what you need
We want the results we generate to have real value to your business, so we learn everything about you, what your pain points are and where the opportunities lie.
We’re straight to the point
Rolling our sleeves up and getting stuck in is how we work best. Every part of our strategy drives results.
Want to know more? Lets have a chat about how we can help you
0121 232 4649
Case Studies
Your Content Marketing Questions, Answered
The benefits of content marketing, when done well, are multifaceted. It allows you to connect with your users, educate, advise and build relationships with them. We understand that the main reason to invest in digital marketing services is to convert site visitors into paying customers. Content marketing helps you get there.
Content marketing assists SEO by:
- Utilising search term research to improve rankings
- Improving metadata to increase clickthrough rate
- Answering questions to generate featured snippets and drive conversions
And more.
Think of content marketing as translating your business offering into a language your customers and potential customers can understand. In contrast, SEO translates your website into a language that Google, and other search engines, understand.
Meeting potential customers offsite involves a different approach to how we would write for your website. Some of the methods we can experiment with include:
- Assisting paid and organic social media marketing with posts and articles
- Creating content that will appeal to journalists and major publications
- Providing expert-level content on relevant websites
We benchmark your current site so that we can monitor the impact of our strategies. From ranking fluctuations to on-page engagement and referrals from social or other websites, there are multiple ways our content marketing services can report success based on your KPIs.