OXBRIDGE
Distance learning provider Oxbridge wanted to out-school their competitors in the search results.
The Brief
Oxbridge tasked us with growing their organic presence across Google and Bing, therefore increasing their organic market share. The company also felt that they’d only received PR coverage in the same publications over the years, so were looking to broaden their backlink profile, through a new digital PR strategy.
Execution
We started working with Oxbridge on the technical health of their website, and re-optimised for key search terms. This gave us an initial boost in rankings and revenue.
Phase two focused on the content and allowed us to begin positioning Oxbridge as a thought leader in the industry, with data led research, PR pieces and user intent driven content. This landed Oxbridge numerous Featured Snippets not only for blog content, but course pages too.
The Results
Following our organic SEO work with Oxbridge, the company have secured over 1,000 Featured Snippets within Google, leading to year on year organic traffic increases of over 40% and revenue increases of over 70%.
The number of rankings has dramatically grown within the last 12 months, with over 75% more terms now ranking on page one, than in early 2019.
- +50% increase in number of terms ranking
- 3x organic visibility increase
- +1000 Featured Snippets gained
- 37:1 average organic ROI
‘We’ve seen fantastic organic results since working with Sweet Digital. The team are always available to meet, brainstorm new initiatives and support us in any capacity.’
Box
Technology retailer (and fellow Brummies!) Box needed support with their Digital PR strategy at a vital time of the year: Black Friday. They also required ongoing support with their social media advertising.