Social Media Advertising Birmingham
How many of us have made a purchase from a social media ad? We’re guilty of it too! Social media advertising is ideal for getting your brand in front of your potential customers in a really visual way. Targeting and placements are key for paid social success, and that’s where we come in.
How Does Our Social Ads Management Work?
Our Birmingham Social Ads team firstly works with you to understand your pain points and goals in Facebook and Instagram advertising. From this, we can build a strong targeting and demographic profile and test different advertising styles and creatives to find what resonates best with your audience and delivers the best return on investment:
- Understand campaign goals and objectives
- Define the best social channels for success
- Build audiences and demographics
- Test a range of assets and ad styles
- Learn which placements perform the best
- Retarget users with conversion driven ads
- Tweak. Observe. Report. Repeat
Which Social Channels Work Best?
Facebook and Instagram are the most common platforms (and often the cheapest) for social advertising. They both have strong demographic targeting, wide audience reach and are exceptional for retargeting past website visitors.
We can support you with your Twitter, Reddit, Linkedin and Pinterest advertising strategies. We’ve found LinkedIn ads to be brilliant for targeting decision makers, particularly in B2B industries – targeting via job title is ideal for this. On the other hand, Pinterest ads are wonderful for visual e-commerce brands that want to promote specific products….we think of it as social Google Shopping!
Why trust us?
We practice what we preach. Sweet Digital have spoken at a number of high profile digital marketing events including BrightonSEO, SearchLove, SearchLeeds and the Internet Retailing Expo with even more planned.
Communication is key to our relationships, we want to be an extension of your team and for you to feel like we always have your back. We’re available at the end of the phone, via WhatsApp or email whenever you need us.
We use Google Drive, so all our documents are online, can be shared with you and can be collaborated on. Plus you own your advertising accounts and pay your ad spend directly to the social channel, so there’s complete transparency.
Our PPC Agency in Birmingham has worked with a number of UK and International companies including the below:
THREE WAYS WE CAN HELP
Want to know more? Lets have a chat about how we can help you
Your Questions, Answered
Whilst most of our clients focus on Facebook and Instagram advertising, we can support you with advertising on Twitter, LinkedIn, Reddit and Pinterest. Each needs a different strategy and has different targeting techniques.
We believe that organic social is best serviced in-house, as engagement is often customer service based and you know your product and logistics much better than we do. However, we’re more than happy to give guidance on organic social improvements.
We can support with asset creation for your social ads; whether that involves taking product photos or using photo editing tools. If you do have an in-house design team, we can liaise with them on the assets needed and best practice guidelines.
Reports are provided at the start of each month and are bespoke to you, so we can report based on your KPIs. We combine the data provided from the social analytics, with Google Analytics data to give a wholesome view of performance and calculate an advertising ROI.