Radiators Online
Radiators retailer, Radiators Online wanted to leave their competition out in the cold.
The Brief
Radiators Online wanted to improve their visibility in a congested marketplace; both by improving their SEO rankings and making their Google Ads budget work harder for them.
Execution
Our PPC strategy involved an account re-build and utilising smarter targeting via Shopping campaigns to really hit home the affordability of the radiators and being visible to customers at peak times, such as when the weather turned colder.
The SEO strategy combined technical improvements, with fresh content and additional category pages in order to increase the breadth of possible rankings and help to move a number of terms from page two of Google to page one.
The Results
The Google Ads campaign saw great ROI improvements, spending the same as previous years but driving double the revenue.
The quality over quantity approach meant that although traffic from ads remained at a similar level, those clicking were more likely to purchase.
Our SEO strategy resulted in a number of high search volume terms taking the top positions on Google, as well as growth in the number of rankings following the introduction of shape, size and colour terms.
- Double the rankings growth, moving from <2,000 to <4,000 rankings
- PR coverage (and links) in publications including Hello Magazine, The Express, The Mirror and Manchester Evening News
- 6:1 Google Ads ROI - Double the previous year, without additional spend
- 3 fold increase in Direct traffic, due to improved brand awareness
- 6 x growth in the number of referring domains
“Working with Sweet Digital has helped our budget to stretch further and drive more value from our ads. The team are very knowledgeable and are always on-hand to support with any questions we have”.
Prosperity Wealth
Property investment specialists, Prosperity Wealth required help with the promotion of their new developments… we couldn’t wait to make them feel at home with Sweet Digital