DIGITAL PR
Digital PR Agency Birmingham
Today’s PR is more than newspaper and magazine snippets; it’s about getting your brand featured online (and if you’re really lucky!) gaining some awesome backlinks to boost your SEO whilst doing so. The beauty of Digital PR is that any links received can be monitored for traffic and revenue/leads in Google Analytics via Referral traffic. You’re then able to attribute revenue and measure campaign success.
THE FIGURES
35%
increase in referral traffic
130+
pieces of coverage in the last 30 days
78%
rankings improved
500,000+
social reach
How Do Our Digital PR Services Work?
Our Birmingham Digital PR Agency complete campaigns across a two month window as a minimum, allowing time to research the idea, generate the relevant data (this could be via a poll, science experiment, survey or even FOI data), create the release and outreach to multiple channels (plus chasing them up!). We also monitor the response and results from the campaign, to compile a performance report at the end.
- Devise the campaign idea
- Research the campaign data
- Create the campaign asset
- Compile journalist database
- Contact for coverage
- Report on performance
Mixing Digital PR With Traditional Methods
Traditional PR stunts still very much have their place in a digital world; we simply do them with online in mind. From events, to pop-ups and competitions, all can have great online benefit and positively impact SEO, paid search and email cycles.
Digital PR strategies involve more than large scale campaigns too. We’re always on the lookout for interview opportunities, expert quotes via #journorequests, quick win exclusives and consistently monitoring what your competitors are doing to help you gain the advantage.
Just some of the publications we’ve had client coverage in include:
Why trust us?
Whilst we’re not a specialist traditional PR agency; our Digital PR campaigns are devised to get you referral traffic, assist your paid strategies and get you links, not just a mention in your local newspaper. Sweet Digital have spoken at a number of high profile digital marketing events including BrightonSEO, SearchLove, SearchLeeds and more.
We’re available at the end of the phone, via WhatsApp or email whenever you need us. Plus we use Google Drive, so all our documents can be shared and are available online for easy collaboration.
Communication is key to our relationships, we want to be an extension of your team and for you to feel like we always have your back (because we do!). We’re honest (and like the same honesty back), reliable and hard working to get you the best results..
Our PPC Agency in Birmingham has worked with a number of UK and International companies including the below:
THREE WAYS WE CAN HELP
We come to you
Facetime is really important to us, we want to meet the team so that we’re more than just a name on an email.
We take the time to really figure out what you need
We want the results we generate to have real value to your business, so we learn everything about you, what your pain points are and where the opportunities lie.
We’re straight to the point
Rolling our sleeves up and getting stuck in is how we work best. Every part of our strategy drives results.
Want to know more? Lets have a chat about how we can help you
0121 232 4649
Your Questions, Answered
Links are the bloodline of any SEO strategy. A link from a high authority website can help to increase your rankings with the search engines, resulting in higher traffic levels. They’re not easy to obtain though, and have the most value when coming from quality and relevant publications.
How long is a piece of string (sorry!)? There’s no guarantee on the number of links you’ll achieve from a Digital PR campaign and we’ll never KPI on this. Sadly, you could have what you feel is the best PR story and the coverage not be to the level you expected. For this reason, we aim to make all our digital pr campaigns timeless, therefore we can revisit them and outreach to a new batch of contacts, regardless of initial success.
We do work with a number of influencers across sports, entertainment and reality television. This means we’re able to get them involved directly within your campaign, or we work with them socially to help amplify your product or campaign.
Before the campaign begins we’ll benchmark your backlink profile, rankings, revenue and traffic levels; therefore allowing us to highlight the links gained and the online benefits from this coverage once the campaign has gone live.
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