There’s an awful lot of jargon in digital marketing, so we’ve broken down the most common acronyms:
SEO
search engine optimisation
SEM
search engine marketing
PPC
pay per click
CPC
cost per click
CPM
cost per mille (cost per 1 thousand impressions)
CTR
click through rate
SIS
Search impression share
SQR
Search query report
SERP
search engine results page
SMM
social media marketing
BL
backlink
CSS
cascading style sheet
HTML
hypertext markup language
CMS
content management system
ROI
return on investment
ROAS
return on advertising spend
CPA
cost per acquisition
QS
quality score
CRO
conversion rate optimisation
CTA
call to action
KPIs
key performance indicators
UGC
user generated content
DNS
domain name system
UX
user experience
UI
user interface
HTTP
hypertext transfer protocol
HTTPS
hypertext transfer protocol secure
IP
internet protocol
JS
Javascript
URL
uniform resource locator
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