SEO
Sweeten Your Online Presence with our Data Driven & Creative Approach to SEO
SEO is so much more than keywords: it’s the technical health of your site, it’s site structure and indexability, it’s brand authority and expertise, it’s helpful content, keyword search intent, links, UX, click-through optimisation, and so much more.
The most important part of your SEO strategy is keeping up to date with Google’s ever-changing algorithm updates and ranking factors – that’s where our Birmingham-based veteran SEO specialists come in.
All of this is wonderful but what ices the cake is they really took the time to understand our business and what we needed and wanted to achieve. This is vitally important when anyone is providing SEO services.
Moving over to Sweet Digital was one of the best business decisions we have made in a long time! Keep up the good work!
They don't just do the tick box exercise tasks...they think outside of the box!
If you're looking for an agency that nails SEO, PR and can think outside of the box. speak to Sweet Digital - you wont be disappointed!
Thank you Laura
Case Studies
THE FIGURES
85%
rankings improved
78%
average traffic increase
24:1
revenue ROI
80%
increase in new visitors
All of this is wonderful but what ices the cake is they really took the time to understand our business and what we needed and wanted to achieve. This is vitally important when anyone is providing SEO services.
Moving over to Sweet Digital was one of the best business decisions we have made in a long time! Keep up the good work!
They don't just do the tick box exercise tasks...they think outside of the box!
If you're looking for an agency that nails SEO, PR and can think outside of the box. speak to Sweet Digital - you wont be disappointed!
Thank you Laura
How Do Our SEO Services Work?
Our SEO experts work with you to understand your business, your goals, and your pain points, while identifying quick-win opportunities to improve your presence in Google’s search results. From here, we’ll begin to address the following:
- We’ll conduct an in-depth technical audit of your site. If there’s roadblocks affecting the organic performance of your site, or preventing pages from being indexed, we’ll find them.
- We’ll carry out detailed keyword research. We want to ensure your site is optimised for the right keywords – terms that accurately describe your products or service, that your users are searching for, and that you can compete for.
- We’ll use that keyword research to identify new opportunities. Is your target market asking questions that you’ve not answered? Should we create pages to target more granular search terms, and increase your reach in the SERPs (search engine results pages)?
- We’ll work to improve your existing content and create new content where needed. We write for humans while incorporating NLP (natural language processing) and semantic keyword clustering, to ensure your content is one step ahead of your competitors’.
- We’ll review your internal linking structure to make sure important pages are linked to using key terms in the anchor text, and that the anchor text across the site is consistent.
- We’ll analyse your competitors. From on-page content to backlink strategy, we’ll highlight the gaps between you and your competition, and pinpoint the things they’re doing that you’re not.
Combining your SEO strategy with an ongoing Digital PR strategy helps to keep a steady stream of high-quality links coming to the site, which can further improve ranking.
Contact Us
Don’t Forget Local SEO
Every company has a local focus, even if you don’t have a brick-and-mortar store; therefore, it’s important to focus on Google My Business and Bing Places, reviews and citations, optimising for local terms and building local partnerships. A strong local SEO strategy and consistent NAP listings (name, address, phone number) can also help your mobile rankings, which are more important than ever in a mobile-first world.
Content Is Key
With Featured Snippets and People Also Ask sections displaying prominently on Google, good quality, optimised content can help you claim more space in the SERPs while driving more organic traffic and in turn, more leads.
Blog content is also a fantastic way to educate those at the top of the funnel, nurturing them to convert and take further action, while also improving your site authority.
We’ll create and execute a blog content strategy that targets supplementary topics to help build your brand as a trusted voice in your industry, while helping you get found online by a wider pool of potential customers.
We Love e-Commerce SEO
Whilst we’ve seen some great success with B2B clients, e-commerce websites are the bread and butter of our Birmingham SEO agency: from product reviews to image optimisation and migration pieces. Our SEO consultants have worked with start-up e-commerce sites and global e-commerce sites to help build their SEO presence and drive revenue from organic traffic.
We find that technical seo, product optimisation and information architecture is a great starting point for any e-commerce SEO strategy, as this allows your products to begin getting traction in Google, whilst ensuring the structure of the website makes logical sense to both search engines and users.
Why trust us to help you rank higher and improve your organic brand visibility?
You’re right; there are a lot of cowboys and time-wasters in the SEO industry (we’ve experienced them too). Sweet Digital has spoken at a number of high-profile digital marketing events, including BrightonSEO, SearchLove, SearchLeeds and the Internet Retailing Expo, with even more planned.
We’re available at the end of phone, via WhatsApp or email whenever you need us, and we use Google Drive for our documentation, so we’re able to share documents with you and work on them collaboratively.
Our team have years of industry experience behind them, but more importantly, we’re honest, reliable and hard-working. We want you to feel that we’re a part of your team and always there to support you (because we are!).
Our Birmingham SEO company has supported a number of global companies with their international SEO and digital marketing strategies, including:
THREE WAYS WE CAN HELP
We come to you
Facetime is really important to us, we want to meet the team so that we’re more than just a name on an email.
We take the time to really figure out what you need
We want the results we generate to have real value to your business, so we learn everything about you, what your pain points are and where the opportunities lie.
We’re straight to the point
Rolling our sleeves up and getting stuck in is how we work best. Every part of our strategy drives results.
Want to know more? Lets have a chat about how we can help you
0121 232 4649
Your Questions, Answered
SEO has many benefits to your business, from increased market share and brand awareness to higher traffic and revenue figures. As a marketing channel, it has the strongest return on investment and is one of the best converting. We work with your business goals while focusing on getting you to the top of Google search results.
Results from SEO won’t be seen overnight, however you should see an uplift in rankings, traffic or revenue from your SEO strategy within three months. The quicker suggestions from the strategy can be implemented; the quicker results will be seen.
We like Digital PR and SEO to work hand in hand, in order to help build links to your site, which can further help to improve your SERP rankings. There are plenty of quick win link opportunities to be had, in addition to larger-scale campaigns.
If you’ve been hit with a Google Penalty, we’re able to assist you with getting this removed. From auditing your backlinks and removing those deemed to be low value, to improving content on thin or doorway pages, our Birmingham SEO services aim to work with you to understand why you’ve been hit and how to fix it.
We compile our reports in the first week of every month using Google Data Studio. This means our reports not only have a live dashboard but can be tailored to include our SEO KPI results and details.
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